American Environics

American Environics is a research and strategy firm that uses cutting-edge social values, psychological and cognitive science research to inform social change strategies.

Energy Attitudes Summer 2007
An analysis of public opinion research on global warming to benefit policy makers attempting to craft a comprehensive solution to climate change. Read more

Brain Food: Volume 1, Issue 1
The first issue of the American Environics newsletter features new ideas about health care, work, masculinity, and more. Read more

Fresh Start: The Redemptive Power of Work
A proposal for a new social contract for the post-industrial economy grounded in the shared American belief in the transformative power of work. Read more

Reconceptualizing Health Care
American Environics conducted an analysis of health care reform narratives, conducted psychographic focus groups and polling, and created four Strategic Initiatives on health care. View the presentation

Get Ready: A Plan for Global Warming Preparedness
Global Warming Preparedness is a Strategic Initiative designed to overcome the fears and doubts about climate change among voters. Read more

The American Values Survey is conducted with one of Canada's largest marketing research firms, offering clients more than 30 years of experience. Learn more

American Environics brings the tools of cognitive sciences, linguistics, and social psychology to evaluate cognitive models and narratives that shape the ways Americans view the world. Learn more

American Environics helps organizations working on everything from health care to environmental protection to develop Strategic initiatives that flow from shared social values and worldviews. Learn more

What's for Dinner? Microtargeting America

Is Dr. Pepper a Republican soda? Do Democrats prefer Popeye's fried chicken to Chick-fil-A? A recent article in the New York TImes examines the explosion of microtargeting in political campaigns and what these seemingly individual choices tell us about ourselves and our political values. More Inside

More American Environics in the New York Times

The July 1st article "Buying into the Green Movement" discussed the findings from focus groups conducted in partnership with Earthjustice. The August 25th column "What's Online" cites AE's Summer 2007 report "Energy Attitudes". Details

2007 American Values Survey Completed

American Environics has finished fielding its 2007 American Values Survey (AVS). "It has been exciting to dig into so much new data," said Senior Vice President John Whaley, who oversaw the fielding of the 2007 survey. "Most of the surveys used in politics describe what people believe, but not why they believe it. It will be exciting to explore the connections between social values and political issues." More

April 30: Michael Shelleberger and Ted Nordhaus will be presented with the Green Book Award from The Center for Science Writings. Followed by a public conversation with New York Times reporter Andy Revkin. Lawrence T. Babbio Center @ Stevens Institute of Technology, 4:00 PM.

10% of Americans say the environment is the most important issue to them personally.

>> How do we then motivate support for ecological change? Read our report, Road Map for an Ecological Majority.