American Environics (AE) was founded in 2004 by a team of American strategists and Canadian researchers. Our partner organization is Environics, one of Canada's largest marketing research firms. Environics has been conducting research into changing social values for over twenty years. American Environics makes this research and its innovative applications available to social change strategists, philanthropists, and political candidates. Our American Values Survey is now the most sophisticated social values, political psychology, and psychographic targeting tool of its kind.
The American Values Survey has been conducted since 1992 in the U.S. In partnership with one of Canada's largest marketing research firms, American Environics brings more than 30 years of experience with applied social values and political psychology research. American Environics brings the tools of cognitive science, linguistics, and social psychology to evaluate the underlying and largely unconscious cognitive models, narratives, and worldviews that shape the way Americans reason about the world. Finally, American Environics has helped organizations working on everything from health care to economic development to environmental protection to develop Strategic Initiatives that flow from shared social values, worldviews, and ways of reasoning.
"We've committed ourselves, as a nation, to a kind of stupidity in our political discourse. Each side, left and right, maintains a set of postures and positions that must, by some strange and fragile sense of self, deny the value in the others' perspective. It's this "either/or" culture we've developed, this inability to hold "both/and," the failure to appreciate or deal with paradox, that strikes me as a bigger threat than those imagined by either the left or the right.
The American Environics values data reveals the complexities, paradoxes, and contradictions we'll need to grapple with in order to solve the big problems-not by creating something dominant, homogenous and partially blind, but by developing an integrated perspective that includes and engages our many particularities and unique insights. Over the next five years, this approach-which also offers foundations the tools to quantify social change and measure the effectiveness of philanthropy-will produce breakthroughs and new understandings that will make today's insights pale by comparison."
Peter Teague, Program Director
Nathan Cummings Foundation