In his capacity as Chief Scientist, Dr. David Jamieson vets and develops for Environics new conceptual/theoretical systems, survey and experimental methodologies, and analytical strategies. As Director of Advanced Analytics (Datascaping, Modeling and Mapping), he specializes in the application of multivariate statistical procedures and models to Environics' syndicated and custom survey databases. These two roles support functional client research and counsel in the areas of: customer segmentation and customer relationship management, employee engagement studies, product/service satisfaction analysis, strategic brand development and positioning, new product concept testing (e.g., via conjoint analysis), corporate imagery/reputation management, social trend analysis, and public policy analysis.

Dr. Jamieson serves, therefore, as a theoretical, methodological and analytical resource for all Environics' practice areas and disseminates new advances through a series of internal seminars. At the same time, he is Environics' internal consultant on matters of structural and functional statistics. For the analysis of both continuous and categorical variables he routinely applies such techniques as: principal components and factor analysis, cluster analysis, latent class modeling, automatic interaction detector analysis (CART and CHAID), discriminant functions analysis, multiple regression analysis (both regular and logistic, linear and non-linear, including multiple adaptive regression spline analysis--MARS), reliability analysis, path analysis and structural equation modeling (AMOS), correspondence analysis, factor analysis of correspondence, and other multidimensional scaling and perceptual mapping techniques. Currently, he is adding data mining modeling tools, longitudinal data analysis, and geodemographic modeling to his statistical repertoire.

Dr. Jamieson has done research for a number of government departments/ministries at all levels, concentrating on public policy segmentation to aid communications. His corporate work includes customer, employee, and business-to-business research for major financial institutions, software houses, telecommunications firms, automobile companies, pharmaceutical concerns, marketing boards, beverage manufacturers, and various industry associations and other bodies (e.g., the Canadian Chamber of Commerce; the Canadian Bankers Association). Prior to joining Environics, Dr. Jamieson worked for both Decima Research and for Thompson-Lightstone & Company Ltd. in similar capacities. Prior to his public affairs and marketing research career, Dr. Jamieson was an academic in the Department of Psychology at McMaster University, studying and teaching attitude theory and practice. In that capacity he published a number of laboratory and survey research-based articles and book chapters on social attitudes, concerning specifically: their formation and change via self- and external-persuasion, their ambivalence structures, their motivational and functional underpinnings, their consistency with social behavior, and their relations with human values.

Dr. Jamieson is a member of AMA (American Marketing Association), AARM (Association for the Advancement of Relationship Marketing), AAPOR (American Association for Public Opinion Research), and the APA (American Psychological Association). He has sat as an editorial board member for the Canadian Journal of Marketing Research, and still publishes occasionally in his home field of social psychology.

Authentic Happiness Coaching Program Certificate, 2004 P.CRM, CRMi/AARM, 2001
Post-Doctoral: Canada Fellow, SSHRC/University of Manitoba, 1987-1989
Post-Doctoral: Visiting Fellow in Canadian Government Laboratories, NSERC/DND, 1986-1987
Ph.D., Psychology, University of Waterloo, 1986
M.A., Psychology, University of Waterloo, 1983 (winner of the Ontario Psychological Association Master's Thesis Contest)
B.Sc., (Conferred With High Distinction), Psychology, Victoria College, University of Toronto, 1979

Jan Kestle has over thirty-five years experience in the Canadian information industry. She is considered an expert in using statistics and mathematics to help solve businesses challenges. In the 1990s, she pioneered integrating geodemographic tools into customer relationship management solutions. She directed the development and launch of PRIZM CE. She has held executive positions with such leading information companies as Compusearch, The Blackburn Group and The Polk Company. While serving as President of Compusearch from 1994 to 2000, a period in which the company experienced its most prolific growth, Jan oversaw the development of several Canadian segmentation systems--including PSYTE®, PSYTE® U.S., and Financial PSYTE®. She also spearheaded the development of MarketMath^TM, a geodemographic software product used by consumer marketers in over 100 Canadian companies. After receiving a Bachelor of Science degree in mathematics from the University of Western Ontario, Jan worked for 19 years at the Ontario Statistical Centre, where she developed an expertise in the Canadian census and its applications in marketing and social research. In November 2003, she founded Environics Analytics, in partnership with Environics, establishing a new marketing services company based in Toronto.

Michael Adams is the president of the Environics group of research and communications consulting companies which he co-founded in 1970 and which today employ over 200 professionals in offices located in seven cities in Canada and the United States.

In addition to numerous articles, frequent commentary in the broadcast media and presentations at conferences, seminars and annual meetings in North America, Europe and Asia, Mr. Adams is also the author of four Canadian best sellers: Sex in the Snow: Canadian Social Values at the End of the Millennium (published in 1997), Better Happy Than Rich? Canadians, Money and the Meaning of Life, (2000) and Fire and Ice: The United States, Canada and the Myth of Converging Values, (2003), and American Backlash: The Untold Story of Social Change in the United States, (2005). All four books have been published by Penguin.

Fire and Ice won the prestigious 2003/04 Donner Prize for the best book on Canadian public policy and was selected in the fall of 2005 by the Literary Review of Canada as one of the 100 most important books ever published in the country. His current book project, with working title, Unlikely Utopia: The Surprising Triumph of Canadian Pluralism, scheduled for publication in the fall of 2007, focuses on the promise and challenge of Canadian multiculturalism.

Michael Adams was named as one of the 100 most influential people in Canadian communications according to Marketing Magazine's Power List 2005. Outside the field of research consulting, Mr. Adams has a variety of other interests including partnership in the Robert Craig Winery in Napa Valley, California, which has been rated by The Wine Spectator as one of the top 25 wineries in California.

Education
M.A., Sociology, University of Toronto, 1970
B.A. (Honours), Political Science, Queen's University, 1969

Dr. Watson joined Environics in June 1988. Prior to that, he held positions with the Toronto Transit Commission, where he was responsible for marketing research and for the planning and implementation of corporate information systems.

As well as his management and strategic responsibilities, his activities currently involve socio-cultural research as part of Environics' 3SC Social Values project. These projects cover North America, Europe, Asia and South America. They focus on a range of applications including the new meaning of brands, and information and communication technologies in our day-to-day lives. He has directed a wide range of custom public affairs projects involving education, energy, natural resources, transportation, and general environmental topics.

Dr. Watson is a frequent speaker at seminars and conferences, and regularly briefs senior officials in government and industry on current issues. He serves as President-Elect of the Marketing Research and Intelligence Association (MRIA). He is a past president of the Canadian Association of Market Research Organizations (CAMRO), and a past director of the Canadian Survey Research Council (CSRC). He is a past president of the International Research Institutes based in Switzerland and currently serves as a member of its governing council. He is also a member of ESOMAR, the World Association of Marketing Research. Dr. Watson holds the Marketing Research and Intelligence Association's Certified Marketing Research Professional (CMRP) designation.

Education
Ph.D., Environmental Studies, Pennsylvania State University, 1982
M.S., Environmental Studies, Pennsylvania State University, 1980
B.Sc. (Honours), Psychology, Dalhousie University, 1976