American Environics

American Environics is a research and strategy firm that uses cutting-edge social values, psychological and cognitive science research to inform social change strategies.

American Values Survey
In partnership with one of Canada’s largest marketing research firms, American Environics conducts an annual survey recognized as the most reliable social values research in North America.
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Cognitive Science
Our team of cognitive linguists analyzes all potential initiatives in order to understand the frames, values and worldviews an initiative can consciously or unconsciously activate. Learn more >

Strategic Consulting
Building on our social values and cognitive research, we work with our clients to develop innovative policy proposals that flow from the existing worldviews of Americans.
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Building Social Capital in the Pacific Northwest
To find more effective ways of building long-term public support for conservation in a specific region, in 2007 Earthjustice and American Environics launched the Building Social Capital in the Pacific Northwest Pilot Project, which produced the "Ecological Roadmap for the Pacific Northwest", the first micro-targeting tool which could be used to identify segments of the public based on their environmental worldviews and to locate these various segments at the census block level within a region... Download the report here. (pdf)

Cutting to the Reality of Illegal Immigration.
Sr. Managing Partner, Ted Nordhaus, is featured in a piece by The Tennesean on illegal immigration... Nordhaus' strategy? To combat misinformation on the subject you should emphasize an immigrants' love of this country.

American Environics and Herndon Alliance Shake Up the Health Care Debate:
An article by Politico profiles the work done by the Herndon Alliance and American Environics to reshape the health care debate in America.

Opinion Matters: How are Americans Thinking About Economic Recovery?
Nicholas Adams explores recent polling data to get to the bottom of how Americans really feel about deficit spending and the current state of our imperiled economy. More here, and a recent update here.

Nordhaus and Shellenberger named Time Magazine's "Heroes of the Environment 2008"
"Shellenberger and Nordhaus have injected a vital strain of realism into an issue far too critical to founder on green dreams."
... Also, the LA Times has published an op-ed by Nordhaus and Shellenberger on the green energy bubble and why it's time to stop making dirty energy more expensive and make clean energy cheap.

>>BEWARE OF SCAMS AND FRADULENT ACTIVITY
Has someone contacted you claiming to be from offering payment in connection with a 'mystery shopping project'. CLICK HERE

Roadmap to a Progressive Majority 2008
An update to American Environics' previous Roadmap 2005, which contains a summary of how American values have evolved since 2004. Read more

Fresh Start: The Redemptive Power of Work
A proposal for a new social contract for the post-industrial economy grounded in the shared American belief in the transformative power of work. Read more

Reconceptualizing Health Care
American Environics conducted an analysis of health care reform narratives, conducted psychographic focus groups and polling, and created four Strategic Initiatives on health care. View the presentation

Get Ready: A Plan for Global Warming Preparedness
Global Warming Preparedness is a Strategic Initiative designed to overcome the fears and doubts about climate change among voters. Read more

10% of Americans say the environment is the most important issue to them personally.

>> How do we then motivate support for ecological change? Read our report, Road Map for an Ecological Majority.