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American Environics offers a political segmentation system that can be used for micro-targeting down to the neighborhood and household level. To strengthen client targeting capabilities, the American Values Survey data can be merged with demographic and geodemographic overlay data. Depending on the quality of the lists and data utilized, we can identify the key psychological drivers of consumers and voters down to the neighborhood, block and, in some cases, even the household. This information allows strategists to target their key constituencies and prospects more efficiently with strategic initiatives and/or tailored messages designed just for them.
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