ECOLOGY |
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 | Energy Attitudes Summer 2007
(PDF, 1063 KB, June 2007)
An analysis of public opinion research on global warming to benefit policy makers attempting to craft a comprehensive solution to climate change.

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 | Road Map for an Ecological Majority-Executive Summary
(PDF, 660 KB, December 2006)
A summary of our work with Earthjustice to create a segmentation of the U.S. population based on ecological beliefs, which then lays out steps to grow an Ecological Majority by activating shared values.

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HEALTH |
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 | Road Map for a Health Justice Majority
(PDF, 984 KB, May 2006)
Our Road Map for the Herndon Alliance is a values segmentation of the U.S. population that identifies the worldviews and opinions that shape support for health care reform.
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Rx for Health Care Reform
(PPT, 1.3 MB, December 2006)
A summary presentation of our analysis of health care reform narratives, psychographic focus groups and polling, and four Strategic Initiatives on health care.
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WORK AND THE ECONOMY |
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Katrina as Rorschach Test: The Framing Meta-Narratives
(PDF, 1 MB, November 2006)
A cognitive analysis of the media coverage and general response to Hurricane Katrina, identifying the cognitive models, narratives, and frames present in the post-Katrina debate about reconstruction and preparedness.
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SOCIAL VALUES TRENDS |
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Social Values Research and Politics
(PDF, 148 KB, April 2006)
An overview of the history of social values research, and the political implications for how values are changing in America today.
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The Evolution of Global Values
(PDF, 1.4 MB, April 2006)
How are social values changing worldwide, what are these changes in reaction to, and what kinds of opportunities do they create?
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NEWSLETTERS: BRAIN FOOD |
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Volume 1, Issue 1
(PDF, 1804 KB, June 2007)
Health Care, Gender, and Work. Guest column by Peter Teague, feature on the work of Dr. Robb Willer.
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