Also known as off-site SEO, off-page SEO involves taking actions outside of your website that would impact rankings on search engine results page (SERPs). Off-site SEO is all about improving search engines and people’s perception of your company’s trustworthiness and authority. To achieve this, you have to get other reputable pages linking to your website and authority sites vouching for you. According to experts from SEO companies in Seattle, off-site SEO factors carry more than 50% of the ranking factor weight. However, this begs the question, how do you do off-site SEO correctly?
Create Shareable Content
Content marketing is all the rage now, but that is not to say that all content is the same. There are some content –shareable content –that people will love and deem to be of more value. Content is anything people put out on the web, but shareable content is that which people share on social media and with friends because they enjoyed it. Shareable content boosts your off-site SEO because websites are likely to link to it, and it can go viral, allowing you to rank higher on search engines.
Create Compelling Infographics
Other than shareable content, a trusted SEO company will advise you to create valuable infographics. Infographics will continue to work in the future as they combine the written word with visual elements, doubling their effects. Moreover, they simplify a concept for your audience, and they are made for the natural human wiring, seeing, as 90% of all information transmitted to the brain is visual. Finally, they generate 37.5% more backlinks than written content.
Guest Blog on Authority Websites
Invest in guest blogging to compliment your infographics and off-site SEO. Guest blogging is publishing content on other websites to gain publicity, but more importantly, to acquire backlinks. Though you want to get backlinks, do so by educating and adding value to the readers. When guest blogging, make sure you are writing for authority websites with tons of traffic. Also, write for websites with curated content. This only works as a single part of your entire off-site SEO strategy. Overall, guest posting is just one piece in the off-page SEO puzzle.
Sure, guest posting works, but forums have more off-site SEO elements than the former. Forums allow you to experience social sharing, and you can link up with real people. These happen to be great places to tell people you are good in a particular niche, and you can build a reputation as a member of that forum. Once you have made a reputation, you can create a signature with a backlink to your website.
There has been a growing trend where people tend to Google more questions than generic terms. Moreover, Q&A websites are booming, as we have witnessed with Quora and the growth of” how to” sites. It only makes sense to make the most of this opportunity and add a link to your signature on Q&A websites.
Off-page SEO is demanding but quite advantageous when done right. However, remember that the key to more traffic is quality content, so you should strive to provide value.