In a perfect world, we can probably change the seasons to our bidding. Some people would like to splash around on the beaches of summer while others slide down winter’s mountains of snow. Though despite this, one thing might come to mind, outfit prices might be crazy because the seasons are everpresent!
Take for example how there’s an Obermeyer women’s’ ski jacket sale right now as we approach the middle of the year. Kind of weird, right? But, it’s a thing!
Still not convinced? Well, here’s why you should buy your outfits when they’re offseason:
1.) A simple economic rule of supply and demand.
The law of supply and demand, according to Investopedia, “is a theory that explains the interaction between the supply of a resource and the demand for that resource. The theory defines the effect that the availability of a particular product and the desire (or demand) for that product has on its price. Generally, low supply and high demand increase price. In contrast, the greater the supply and the lower the demand, the price tends to fall.”
This concept holds itself true in fashion. During the summer, shoppers would be looking at the summer outfits ( i.e., bikinis, boardshorts, tank tops, etc. ) Since the stock for these items is not infinite, its price would likely rise when the quantity is dwindling. On the contrary, winter clothing would be at their lowest prices during the summer because the market is not interested in them. Therefore, stocks will continue to plateau until retailers finally decide to put them on sale.
2.) Score the hottest and rarest finds.
This item might sound a little tedious but bear with it. Psychology tells us that individuals are in constant pursuit of happiness. If we were to hear this from the utilitarianism, individuals are incessantly exerting effort into maximizing their pleasurable experiences and lowering the painful ones.
Keeping those in mind, hunting for offseason clothes that would fit you and still be stylish is definitely hard work. So how does that tie in with the pursuit of happiness and maximizing pleasure? Well, pleasure goes beyond the definition of getting what you want as fast as you can. In the same way, long-term happiness that ultimately leads to fulfillment is not something done overnight.
We may apply these same concepts in searching for the perfect outfit. The labor and work that we put into finding “the one” maximizes the joy we get out of it, that it may even outweigh the many fleeting pleasures.
Plus, it’s a win-win. You get something you want for an incredibly low price! Who knows? Maybe finding the cutest women’s ski jacket that’s currently on sale in Obermeyer would finally satisfy that pleasure thirst.
Life’s too short to spend all of your money into clothing (unless it’s a cute one). But once you start shopping smarter and saving more, you can also start investing in experiences that will make living worthwhile – and you get to do it in style.